 The
heart of the GreenTreks is our personal story telling ability. We
believe there is no better way to bring an audience into the lives
of people making a difference for the environment than through the
high quality documentary. This core part of our work started in 1997
when GreenTreks (then known as GreenWorks) set out to explore how
farming families were dealing with the realities of suburban sprawl.
Working with numerous volunteers, and several sponsors who donated
equipment, film, and helped cover developing costs and editing costs,
we created a 30-minute film that has won numerous awards and continues
to make an impact today.
Our documentaries reach the public through television, regional and
national film festivals, and face-to-face through community screenings
initiated by our Network of Friends. Our films make people more aware
of important issues, move them to ask more questions, and inspire
them to make changes by becoming personally involved.
Our plans for the future include completing at least one major documentary
production per year on a specific topic. We intend to use our trademark,
personal style and will focus on telling the story through the experiences
of people who are living the issue. As a multimedia communications
organization, we believe that completing the documentary is just one
step in our comprehensive process to reach the public. In concert
with every film, we develop an extensive outreach program to build
an audience, ensure the documentary is broadcast, and continue the
distribution process through partnerships and our Network of Friends.
Each documentary is also accompanied by its own special website to
help viewers learn more about the issue and to provide easy access
to the resources the audience needs to take further steps and get
more involved. We collect related audio and video programming from
a wide range of sources and make it available on the web site. We
often develop print accompaniments, such as study guides for educators,
informational brochures, or promotional materials to further the message.
All of these activities are coordinated with and enhanced through
partnerships with the organizations that can help viewers connect
to the issue on a personal level. |
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